Volkswagen has announced plans to set up a new brand called Elli – for “electric life” -to sell EV charging stations, stationary storage batteries and electric services such as clean power.
Elli, which will initially be focused in Europe, will sell various home charger models, including two 11 kW wall boxes with or without WiFi and smart charging capability; and 22 kW DC chargers that can connect to a smart grid and enable V2G integration.
Elli will also deploy a network of Level 2 destination charging, including at 4,000 of its own dealers by 2020, and offer consulting services to parking garages and other businesses to help them set up charging stations.
Reflecting the growing awareness that EVs are part of a clean electricity ecosystem, Elli will include a new service called Naturstrom that will deliver 100% renewable power to customers’ homes. Elli will also offer stationary home batteries analogous to the Tesla Powerwall.